Description
From the Publisher


Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.
This book is for anyone who wants to inspire others, or to be inspired.
Over one million copies sold worldwide.
'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

Simon Sinek
Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last, Together is Better and The Infinite Game which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others.
Most leaders know WHAT their organisation does, some know HOW, but very few know WHY.
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Product description
Review
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group
About the Author
Product details
- ASIN : 0241958229
- Publisher : imusti; Reprint edition (6 October 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9780241958223
- ISBN-13 : 978-0241958223
- Dimensions : 12.9 x 1.6 x 19.8 cm
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