Starting Up, a process of building a financial asset in the form of a company or a sole proprietorship is not a new notion to the world at large, however, the fact that it has become mainstream is a novel idea. How do you startup in a world where industries are becoming redundant in a matter of years. How do you start-up in a world so demanding of novel disruptive ideas. Is it really all about creating the next Facebook or the next new SpaceX of our time? Or is it as basic in nature as the multitude of entrepreneurs who pitch on Shark Tank? Starting Up is a strenuous journey one that can only be simplified with expertise, the right ecosystem and most importantly culture. The Voice Author comes from a background of Internet and technology and so the scope of Starting Up will be within the realm of this digital space. Launching Side Hustles is part five of our five part guide to the nature of the new paradigm of employment.