As a Business Development Director with expertise in Tech Start-ups, I bring value by building new business verticals. I've witnessed an entire business cycle from Boom to Bust in my 14 years of work experience in this sector. I've complimented my core competencies in Sales and Business Development with skills in Product Management and web Development which have allowed me to take a holistic approach to growing startups. Throughout my career, I've undertaken high-risk and high-return projects learning firsthand, what it takes to deliver a successful service to new customers. My notable achievements include setting up and launching Zomato’s Online Ordering Business in the UAE leading a team of 25 Executives onboarding and launching more than 2000 restaurants delivering more than 6000 orders per day within the first year of operations.

At MrUsta, as Director, I led the Sales and Operations teams for the Home Services Business successfully pivoting the business model from an open marketplace to an on-demand e-commerce service, which led to a successful investment from Majid Al Futtaim and an expansion to Turkey. I've also built partnerships with companies like Dubizzle, Careem, Justlife, and Carrefour for various projects.

I've also learned 5 languages and possess fluency in English, French, Turkish & Hindi which have given me considerable leverage to communicate and interact with multiple stakeholders in the Middle East. I'm also a qualified Scrum Master & Scrum Product Owner giving me considerable expertise to work and propagate an Agile Framework.

I've also been included in an esteemed list of Entrepreneurs and business leaders who serve as mentors to startups incubated and launched at the Atlantic Council in MENA.